High-Value Thai Food & Fruits
High-value Thai food and fruit — premium Thai positioning for global markets
Startups per cohort
Baht in funding
Months of programme
Thai-Crafted
High-Value Thai Food & Fruits
Thailand is among the world’s leading exporters of food and fruit, yet most of it still sells as a commodity. This pillar backs businesses that lift Thai food and fruit into premium products through clean labels, functional benefits, branding that communicates their worth, and channels that reach high-end consumers at home and abroad. Deep tech is not required, but a clear quality position is
Choose the right programme for your business
Thai food or fruit products with clear quality differentiation
Holding certification such as organic, clean-label, GI or halal, or export standards
Targeting premium retail, specialty stores, HoReCa or export
Looking to expand from domestic to regional or global markets, or to build brand value
Batch 1 startups in this pillar
Success stories that began at Thai Kitchen
Chiwadi
Seasonings and sweeteners from organic coconut blossom, free of chemicals
Taan D
100% egg white protein meals — clean snacks and food with no flour, gluten or preservatives
Naive Innova (MindFlora)
A functional snack using molecular gastronomy to encapsulate herbal extracts in premium pearls
What the Cohort Receives
A buyer network spanning international supermarkets and specialty channels
Brand development that foregrounds Thai-ness while speaking to global consumers
Mentors from Tops, Minor Food and Thailand's leading exporters
Awareness through NIA's digital media network, with a combined following of over one million
Ready to elevate your FoodTech business?
Applications open for Cohort 2026 — 5,000,000 baht in funding + national-level mentors + R&D facility access