Programme

Thank you to the programme, the team, and every expert who shared their knowledge for the opportunity to take part. The programme genuinely helped me grow personally and take my business further, and it contributes to sustainable development on both a personal and a business level. The structure and the intent behind the programme are excellent, and the experience and capability of the team, the staff, the mentors and the coaches are outstanding and truly professional.

A programme of real quality. It is like unearthing a gemstone and then cutting and polishing it together, while also helping promote it so that people can see its value and appreciate every beautiful facet of who we are. Thank you so much to the Thai Kitchen programme.

The instructors and staff were extremely supportive, thinking things through with us, offering advice, keeping us moving, and helping refine the way we express our ideas.

The Thai Kitchen 2026 programme showed us how to develop a product that can genuinely reach the market, and gave us a clear view of our growth path. We were impressed by the coaches and mentors who helped us see a Growth Roadmap we can actually act on. Thank you for the chance to become part of the Thai Kitchen family.

The Thai Kitchen programme supports Thai entrepreneurs in the food industry, particularly in innovative food. Given the capability of Thai entrepreneurs, I believe the strengths of our products and services can absolutely compete with imported international brands, whether on attributes or on functionality. Just as importantly, they can be exported to build Thailand’s reputation on the global stage.

Joining the Thai Kitchen programme let us set a new compass and re-plan the road ahead. Huge thanks to the coaches and mentors, because the advice and direction we received mean we can now plan the next one to five years with genuine clarity, and move forward with real energy.

What the Thai Kitchen programme gave us: first, a product perspective, with excellent guidance on how to improve and develop what we make. Second, a market perspective that helped us understand and prove whether the market we had in mind really has an audience. And third, the friendship and warmth, both from fellow participants and from every member of the team.

Taking part in this programme brought a great deal of learning and growth, with guidance from expert coaches and the chance to exchange experience with fellow entrepreneurs. Most importantly, we received the programme’s backing to push Thai innovation out onto the international stage.

This is the first programme I have joined that delivered this much. I had never heard of THAIFEX before, and walking the show was thrilling, with people and trade partners from so many countries. What impressed me most was that they were interested in our products. Even though we are a small operator, this was a genuinely huge opportunity. Without this programme we would never have had the chance to join a world-class event like that. My heartfelt thanks to the Thai Kitchen programme.

You can feel how rigorous the curriculum is, and how expert every instructor is, which leaves no doubt that the Thai Kitchen programme will succeed. The team are lovely, and they coordinate and deliver very quickly, especially during Business Matching, where they worked hard to select customers who genuinely fit our target group and to make real business matches happen. In the end, Thai Kitchen is a programme truly committed to carrying Thai SMEs out into the global market.

Beyond the depth of the training content itself, we gained valuable perspective and feedback on our product from the speakers and mentors, which we could take forward to develop products that precisely match what consumers want, both domestically and internationally.

We received excellent guidance from the instructors and specialists on product development, brand building, and taking products into overseas markets. It means Early me is no longer just a healthy soy milk within Thailand; we have built the capability to step out into the international market as well.